At Baan Home we specialize in vacant staging services. This means that we will come into your house once its empty, and we will install a custom selection of furniture, décor and art. This installation will complement your home’s unique features and showcase your home’s maximum potential – all with the goal of exciting buyers so you can get the best price and terms once you sell.
The ROI of Staging
Why is staging so powerful? And why is it worth the cost? The main reason is ROI.
If you invest on average 1% of the sales price into staging, about 75% of sellers see an ROI of 5% to 15% over the asking price (National Association of Realtors, RESA).
What does this mean in terms of $ gained by the seller?
$500k property: $25k to $75 in gains
$1M property: $50k to $150k in gains
$2M property: $100k to $300k in gains
Staging a home in Boston specifically can lead to nearly a $38,000 return on investment (Boston agent magazine, 2025). This is based on a study that analyzed 50 of the most populous cities using data from Zillow and the National Association of Realtors.
How does staging lead to increased ROI?
- Better Photography: Photos of empty rooms are often boring to buyers, no matter how high-end or spacious the room might be. Staging transforms those photos into something eye-catching, intriguing and beautiful. As a buyer, you will immediately want to know more. Want to see photos of some past properties we’ve done? Check out our gallery here.
- More Saves on Zillow: When buyers are excited by photos, they often express that excitement by clicking “save” on Zillow. High-quality staging will cause a Zillow listing to stand out among a sea of empty or cluttered properties and will lead to more saves – which leads to more attendance at the open house.
- Excitement at the Open House: Staging can transform the photos – but the real impact of staging is often felt through the in-person experience of walking through the property itself. Great staging will wow buyers when they visit your house and apartment. At Baan Home, we have heard the feedback that buyers will walk into properties we have staged and ask: “Who lives here? They have an incredible sense of style!” We love hearing this, because it means that the buyer is truly intrigued and excited by the house’s unique potential. They also recognize that the design is custom, and not a cookie-cutter staging operation. Read more about what sets us apart here.
- More Offers and Better Terms: When buyers get really excited at an open house, the result is often more offers and better terms. This increases the chances of the owner selling for a much higher price than they would have previously. In fact, one of our clients let us know that they received an offer well over asking after the buyers saw our staging. The buyers had previously viewed the house before it was staged and on the market. Only after the open house with the staging in place did they get excited enough to put in a competitive offer. Check out the case study here.
Our Process
Our staging process includes the following steps:
- Inquiry: You reach out to us via phone call, text, or our contact form about a staging project. We will then discuss the project details, proposed pricing and terms. Once we are aligned, the next step would be to sign a simple agreement and agree on payment method.
- Walkthrough: We always come to visit the property in person to take measurements and photos/videos. This visit can take between 30-45 minutes, depending on the size of the property. During this visit, we are also happy to provide you with recommendations on preparing the property for sale if that’s of interest (i.e. painting updates, light fixture changes, etc.).
- Design: Based on our in-person visit, we will carefully select furnishings, décor and artwork that will uniquely complement your property. Our high-end furnishings and large-format, custom manufactured artwork will both update and elevate your property. The result will lead to beautiful photography and an experience that will truly wow buyers.
- Installation: We will mutually agree on a staging installation date. Our goal is to be flexible and to make the experience as stress free as possible for you. Our staging process typically takes several hours, and in most cases will be completed in a single day.
- Removal: We will then remove the staging on a mutually agreed upon date. Our hope is that you were able to leverage our staging and sell your property for the
highest price and best terms!
Luxury Vacant Staging
As a part of our vacant staging services, we also stage luxury homes throughout the Greater Boston area. In order to read more about our luxury staging services, please click here.





