What housing styles are typical of Wellesley, MA?  

Wellesley is a residential town that has mostly single-family homes. Many are larger, upscale homes on sizable lots. Apartments and condos are available but less common.

Who is looking to buy in Wellesley?

Wellesley buyers are typically affluent professionals and families seeking good schools, privacy, space, and a comfortable suburban lifestyle. Given the relatively high home prices in Wellesley, buyers are typically looking for high-end homes with quality finishes where they envision living for a long time.

What does effective staging look like in Wellesley?   

Since so many Wellesley buyers are families looking for long-term residences, it’s important for staging to highlight how a larger Wellesley home can work functionally and practically. This might mean clearly showing how a casual vs. formal dining room might look, and how an office space vs. a kid’s room might look. By designating a purpose to each space, staging can show a buyer how a large home could make sense for a family moving in tomorrow.

Also, Wellesley is already a high-end market, so staging truly needs to be done well to further increase the value and appeal of a home for sale. To meet and even exceed the expectations that Wellesley buyers have, it’s important for staging to feel upscale and elegant. To do this, it’s important to carefully select quality, high-end furniture and beautiful art that creates a curated, luxury feel to the entire space.  

At Baan Home, we specialize in creating these upscale environments through a meticulous, custom selection of furniture, décor and art. We use large-format, unique and custom manufactured art pieces to create showstopping rooms that evoke emotional responses from buyers. We think that when furniture and art selection is done right, it can be more powerful than the typical sterile, neutral and/or minimalist design that can be so common in staging design. We also try to mix modern and updated elements into our Wellesley staging designs, which often works well in houses that often have traditional architecture and interiors. We find that the mix of modern and traditional touches can often create a warm yet eye-catching feel that excites buyers.