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Waltham, MA

Staging and design services in Greater Boston.

What to know about staging in Waltham

What housing styles are typical of Waltham?

Waltham has many older single-family homes, many of which are traditional Colonial or Cape Cod homes built in the early 20th century. Some are new developments, either gut renovations or ground-up builds. Waltham also has multi-family houses and newer condo apartment buildings.

Who is looking to buy in Waltham?

The buyer pool in Waltham contains many families who want the conveniences of a suburban lifestyle along with proximity to both Boston and/or Waltham’s tech hubs. These tech hubs also draw in a young professional buyer pool, whose demand has driven the building of some of the newer condo developments. Waltham is also a bit more affordable than some other nearby suburbs like Newton or Lexington.

What does effective staging look like in Waltham?  

Given the buyer pool, it’s important that staging is family friendly, practical, cozy and elevated – all at the same time. Families want to understand how a space can function well for their needs, but they also don’t want to feel like they are downgrading from the pricier suburbs like Newton or Lexington. Staging can show the practicalities of a space while simultaneously providing an elevated, luxury feel that might not have been evident beforehand. I think in a market like Waltham, staging can make a difference between a house that might be overlooked and a house that will cause buyers to pause, save it on Zillow, and then show up to an open house and get excited.  

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99 Villa St, Waltham

Check out a recent staging project we completed in Waltham!

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