What housing styles are typical of Brookline, MA?  

The housing stock in Brookline is a mix of condos, apartments, townhomes and single-family houses. The condo and apartment units tend to be closer to the city centers, and the single families are more common in the residential parts of the city. The housing is also a mix of older architecture and interiors as well as some more modern, updated units.

Who is looking to buy in Brookline?

Buyers in Brookline tend to be highly educated professionals who are looking for walkable neighborhoods and proximity to nearby universities, hospitals and tech hubs. Many families are also drawn to the great public school system. Given the high price point of many Brookline homes, buyers are looking for quality finishes, good design and modern amenities.

What does effective staging look like in Brookline?   

Great staging in Brookline often depends on the property type. For smaller apartments and condos, maximizing functionality and showcasing work from home options is key. For larger condos and single-family homes, it’s important to not only maximize the space but to also show how the space could be for practical family living. That being said - regardless of the property type, it’s important for the staging aesthetic to showcase a high-end design that feels elevated, updated and timeless, all at the same time. Buyers who have the means to search for housing in Brookline want to see the potential of the spaces they’re buying, and the staging should truly maximize this potential.

To showcase the potential of Brookline properties, at Baan Home we make sure to choose updated, high-quality furniture and décor. We also carefully select unique art pieces to complement each room. These art pieces are often in a mix of styles – and the juxtaposition of more modern and traditional art can really create an eye-popping experience for buyers walking through a home. We’ve heard a lot of positive feedback from buyers who find our aesthetic to be charming, modern, and lived in – and that it inspires them to see the potential in homes they might have previously overlooked.